Emotions
make a
difference.
Emotions drive 95% of our decision making,¹and when evaluating brands, consumers primarily use emotions rather than information.² But which emotions? And what about in the B2B space?
That’s why we created a unique new metric we like to call Return on Emotion℠ (ROE). ROE allows you to craft a program scientifically proven to yield results and measure the impact of that program, helping you to identify opportunities and make improvements along the way.