To Keep Business Personal.
To foster real human-to-human connection so that every engagement resonates more effectively—and for years to come.
Remember that we are all friends here.
Treat everyone with respect and love, just like you would your closest group of buddies.
Don’t plan for good. Plan for great.
Can we survive being good? Yes. But to thrive and change the world, we have to be great. That’s why we expect our teams to go above and beyond in every situation.
Always assume good intent.
When reacting to a fellow employee or customer, always assume there were good intentions behind their question, complaint, or issue. Put yourself in their shoes, assume they are saying it with a smile, and respond accordingly.
Continue to dream.
Always look forward to the next project, the next company, the next build. Some people say that in order to survive in business, revenues must grow, but it’s hard to achieve much without dreams. We need to create an environment where employees and customers feel safe and encouraged to always dream—and we should try to make those dreams come true whenever possible.
Enjoy the ride.
The real joy comes in the journey. The relationships we get to create and enjoy, the successes, the problems solved, the joys of seeing happy customers and employees—that is where the magic lies. If we are too focused on the pot of gold, we’ll never stop to appreciate the beauty of the rainbow.
Handle every situation with thoughtfulness. We can strengthen the company without compromising on kindness. Benevolence can live exclusive of other company actions and traits, but we should always lead with kindness.