Challenge

IBM sought to grab the attention and curiosity of influential and decision-making prospects with a clever and unique three-part door opener program. 

Solution

We answered with a fun direct mail campaign that related the business-critical benefits of scalability, availability and security to the prospect’s personal desire to know that IBM has their back—freeing up more time for and adventure. 

All three touchpoints were a nod to the world’s favorite space saga, immediately catching the attention of recipients and giving them huge incentive to continue engaging.