Challenge

Dell sales makers are often required to be experts on products that they’ve never personally seen or touched, and customers are asked to buy under the same circumstances. In the past, Dell was able to bring a pop-up product showcase to their customers, but now need a central hub that customers can visit to experience the solutions.

Solution

Client Residency is an engaging Dell Commercial product pop-up showcase for customers and sales reps to meet in person while maintaining all recommended COVID-19 safety protocols. With remote work at the forefront of many corporations mobile workforce initiative, product showcase locations in central areas was the right choice for Dell to bring to life in key markets.