Challenge

With the rise of COVID-19, Cognizant decided it was time to take a break from the chaos and engage top customers with a little bit of family fun meant to get them through 2020 and into 2021. 

Solution

To spark a genuine connection, we invited top executives from across the country to join a celebrity chef for an exclusive, in-home virtual cooking lesson. Everything they needed was shipped directly to each participant right before the event, including the chef’s cookbook and the attendee’s choice of a high-quality knife or bottle of wine. 

We customized the packaging, the shipping box, the recipe cards, and even personalize each thank you card to every participant.